Just like animated videos for business are highly effective to convert leads, animated holiday cards as they make a memorable impression on their customers and prospects. So, if your goal is to stand out from your competitors, and stay top of mind with your customers and prospects, then a fresh take on animated holiday cards is what you need.
This business video content marketing case study is about how Guardian Data Destruction (GDD) increased brand awareness and engagement using animated holiday cards. With a strategy to get the most out of animated videos for business, GDD was able to remain top of mind with customers by sending out animated holiday cards all year long.
The Problem – Build Awareness and Engagement in a Crowded Market
Holiday greeting have always been a nice way to demonstrate a company’s appreciation to clients, prospects and partners. They improve client relations and are great marketing tool to drive top of mind awareness.
The problem is that EVERY company sends out holiday cards at the end of the year. So how does a growing company, with a limited marketing budget, keep in touch with it’s clients? How can they build brand equity and good-will while saving costs? That is where animated holiday cards come into play.
The Solution – Animated Holiday Cards
GDD fell into the category of not wanting to send out the same traditional holiday card. They wanted to stand out and drive engagement all year long.
This animated video for business was created by using brand assets like GDD’s shredding truck. With this brand recognition on each card, we created not only one end of year / seasons greetings animated holiday card, but multiple animated holiday cards for the different holidays over the course of the year.
In the seasons greeting holiday video card, the shredding truck shreds hard drives into snowflakes. Meanwhile, for Valentines Day, it shreds hard drives into hearts. Thanksgiving – leaves, St. Patty’s Day – clovers. By customizing the message, graphics and music for each holiday, GDD was able to spread the base investment of their corporate video production project over the entire course of the year while continually having something interesting and different to send to their customers and prospects.
Benefit – Engagement, Differentiation and Cost Savings
Creating animated holiday cards for each different holidays over the year allowed GDD to keep their company, brand assets and value proposition in front of their customers over the course of the year in a non selling, environmentally friendly and interesting way.
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