Business online video content

Business online video content is a cost-effective marketing tool

Yvette Lau Business Video Blog Leave a Comment

The use of business online video content in companies sales and marketing mix has slowly increased over the years. It’s now on a rapid pace upward.  Businesses have quickly found that having a business video marketing strategy is critical. Integrating a steady stream of business online video content is tough but rewarding. This video advertising, sales and marketing process can build awareness, engage customers, convert leads and drive sales.  NOTE: If you don’t yet have a business video marketing strategy, check out “One video is not a business video marketing strategy

Both B2B and B2C purchasers want information quickly. Business online video content is more valuable to them than websites that are only filled with text.  Why should you invest in online video content for your business? Why get a business video marketing strategy in place today?  This video says it all:

Statistics for Business Online Video Content

Aberdeen released a report titled “Check out Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing” that showcased companies that have a business video marketing strategy and integrate business online video content into their workflow experience:

  • 27% higher click through rate
  • 34% higher website conversion rates
  • 50% higher revenue growth rates year-over-year
  • 63% more company revenue attributed to marketing
  • 85% support lead generation
  • 123% more likely to adopt a lead

Conclusions on Business Online Video Content

Be sure to check out the full report from Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing to learn how you can achieve higher website conversion rates, higher revenue growth rates year-over-year and more fresh leads by establishing a business video marketing strategy and integrating business online video content into your tactics.

Looking for some guidance to create a business video marketing strategy or maybe you wanted to get started with business online video content?  We work with businesses that are just starting out or are eager to add more video content into their sales and marketing communications.

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