Business online video content

Business online video content is a cost-effective marketing tool

Yvette Lau Business Video Blog 2 Comments

The use of business online video content in companies sales and marketing mix has slowly increased over the years. It’s now on a rapid pace upward.  Businesses have quickly found that having a business video marketing strategy is critical. Integrating a steady stream of business online video content is tough but rewarding. This video advertising, sales and marketing process can build awareness, engage customers, convert leads and drive sales.  NOTE: If you don’t yet have a business video marketing strategy, check out “One video is not a business video marketing strategy

Both B2B and B2C purchasers want information quickly. Business online video content is more valuable to them than websites that are only filled with text.  Why should you invest in online video content for your business? Why get a business video marketing strategy in place today?  This video says it all:

Statistics for Business Online Video Content

Aberdeen released a report titled “Check out Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing” that showcased companies that have a business video marketing strategy and integrate business online video content into their workflow experience:

  • 27% higher click through rate
  • 34% higher website conversion rates
  • 50% higher revenue growth rates year-over-year
  • 63% more company revenue attributed to marketing
  • 85% support lead generation
  • 123% more likely to adopt a lead

Conclusions on Business Online Video Content

Be sure to check out the full report from Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing to learn how you can achieve higher website conversion rates, higher revenue growth rates year-over-year and more fresh leads by establishing a business video marketing strategy and integrating business online video content into your tactics.

Looking for some guidance to create a business video marketing strategy or maybe you wanted to get started with business online video content?  We work with businesses that are just starting out or are eager to add more video content into their sales and marketing communications.

Comments 2

  1. Hello there,

    this is Mayra Lissette Conde, a Canadian Personal Training, starting out in Frankfurt Germany. I seen your video on YouTube, and am inserted in making small video about training and interacting with new clients.

    I am afraid to ask “how much” it would cost to even start any video content with you guys, because my budget is extremely low at the moment as I am struggling to build clients by myself and have zero marketing skills. However, I have a plan to use video in the near future for online sales, as ” Online Personal Training” videos, so that’s why I decided to ask now.

    If you have any advise, I would appreciate it very much. And I look forward to working with you soon.

    Sincerely,
    Mayra Lissette Conde

    1. Hello Mayra,

      Thank you for the question as I’m sure many others are looking to get started with video and are afraid of how much it costs.

      The costs / quality can vary so you have to ask yourself “what I can do now to get started?” It might take you a few times to learn best practices and becoming comfortable in front of the camera.

      Here is a video that starts to answer the question of how much –
      https://www.youtube.com/watch?v=8MXlnT5tVe8

      And this one will help you develop your strategy –
      https://www.youtube.com/watch?v=AZQbkEMeIRo

      Robert

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