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Cost-effective business video production and B2B online video content marketing: Where do I start?

Jeremy Levy Business Video Blog, online video marketing, professional business video production company Leave a Comment

Cost-effective business video production and B2B online video content marketing is following the trend of a new new technology that comes onto the scene, that businesses are slow to adopt.

Many businesses today are challenged with how to get started with, or build up, cost-effective business video production. They know that video can aid their sales and marketing strategies and client engagement.  If you’re just starting to explore the idea of using video for your company, I’m here to illuminate the possibilities.

Most businesses start B2B online video content marketing with a general corporate overview video that highlights all of their products, services, and mission statements. This broad introduction to your company helps give those interested in your firm an understanding of your business.

However, producing a corporate overview video may be a daunting task. If this is your first time doing a cost-effective business video production, you’ll need help.  After all, how do you condense everything you do in a video that’s only a few minutes? There’s also the problem of cost (check out our blog post called What Makes Up the Cost of a Corporate Video). Your corporate overview video should last for 4-5 years. Therefore, it will have a meaningful investment (whatever this means to your company) attached to it.  You want your video polished and professional. This will most likely be the FIRST impression new prospective clients have of your company.

Perhaps your organization doesn’t have the budget to produce one large video. Despite this, you’re still interested in getting started with B2B online video content marketing.  You’re in luck as most companies have many products, services and stories that can be told. The possibilities are nearly limitless. So, baby steps in a cost-effective business video production project can certainly be taken before tackling a larger production project.

Steps to create a cost-effective business video production

The first step in incorporating a cost-effective business video production is taking a look at your current sales and marketing tactics. Look at what you are already doing and see what can be transformed. What can become a B2B online video content marketing project? Here are some introductory questions that will help you create some ideas:

  • What is on your website?
  • What descriptions are most meaningful to you?
  • Do you have an FAQ section?
  • Are you sending out email brochures for marketing and informational purposes?
  • Have you used PowerPoints to convey information?
  • Do you mail physical pamphlets or other marketing materials?
  • Are you providing documents with instructions and technical information for your products?
  • Do you have scripted or cookie-cutter presentations that someone in your company routinely delivers to audiences?

These are just a handful of questions that should make you think about creating cost-effective business video production content. The idea is that it should be relevant and integrated into your current business strategies.

The great thing about converting this information into video is that it’s very simple to do and cost-effective.  All you need is someone comfortable and willing to stand in front of a camera. They need to verbally communicate the material, just like they would do in front of a prospective customer.  This production greatly differs from a corporate overview video and a one-man-band often does it. The post-production process is often short as well. Furthermore, the production usually addresses multiple topics in the same day.

Preparing for your B2B online video content marketing project

Prepare your on-camera talent for answering frequently asked questions about the products and services your company offers. This will help them be succinct.  While you can have just one person discuss each topic, we recommend that you look for many people. One of the main benefits of B2B online video content marketing is that it builds personal connections. These cost-effective business video productions are great sales tools. They will allow your customers to be more informed, educated and qualified to discuss options with you.

Once you make this first leap, you won’t be disappointed with the ROI. You’ll have cost-effective business video production content that corresponds directly to the things that new clients want to know. You can also use it to boost your SEO ranking, both on Google and through YouTube.  These new clients will have virtual face-to-face introductions with your team that establishes a baseline level of trust to drive sales.

Conclusions on cost-effective business video production

I hope this information has given you some ideas for how to start out in marketing with B2B online video content marketing and planning cost-effective business video productions. Remember, it’s perfectly fine to start out with very basic yet highly informative videos for your business as these tend to have a high ROI.  Analyze what kind of marketing materials you’re using now and use these as roadmaps to translate that messaging into video. Once you test the waters, dive in and reap the rewards of being ahead of the pack!

Video is by far the most effective way to communicate reliable and consistent information that best matches your new products and services.  Have questions or want to share some of your ideas…take a minute to make a comment or share this with your colleague.

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