Legal video marketing can be used in practice marketing, thought leadership, client alerts, bio pages, events, recruiting, diversity, pro-bono work and more.
Is legal marketing for law firms fad or fundamental? It is a question that most legal marketers are asking. With traditional tactics representing less and less a % of new business, attorney video marketing and video production for law firms is critical to winning new business opportunities.
One of the best things that legal marketing teams LOVE about video is that it can be used across many digital marketing tactics, and most maintains a high R.O.I. Some of the tangible benefits that you should see from your legal video production project include;
Lead conversions from referrals
Higher conversion rate of qualified leads
Showcase partners’ expertise
More engagement during the sales process
More time spent on websites
Increased brand awareness
While no one will argue that face-to-face interactions and personal relationships contribute to new client engagements, these approaches are becoming less and less valuable for developing opportunities at the top of the funnel.
Want to get the most out of your legal marketing videos? Reach out to us!
Nothing comes close to the effectiveness of a well designed video communications project.
Build awareness for your brand
Build personal connections earlier on in the sales process
Motivate customers into and through the buying process
Improve your search engine rankings by driving and keeping traffic on your site