With budgets being significantly cut, it makes sense that marketing teams would want to get more value out of their marketing efforts. Since video content has the highest ROI of any marketing tactic, how can a B2B businesses do video production when a video crew can not show up to shoot?
B2B marketing teams are using low-cost video production solutions, that do remote video recording, for thought leadership videos, B2B sales videos, and other strategic video communications to continue their ability to promote their services, expertise, products and professionalism in a personable manner.
How to Get the Most ROI from Low-Cost Video Production
We are all feeling the Coronavirus’ (COVID-19) impact on new leads and revenue. Events like trade shows, thought leadership conferences, networking events and other such gatherings have been canceled, eliminating the ability for business professionals to meet and build face-to-face personal connections. One tactic that B2B businesses are using to counteract this trend is utilizing low cost video production that are remotely produced to create B2B marketing and B2B sales videos to share information about their products and services.
It is important to recognize how even low cost video production can play a role in enhancing core business objectives like ranking on search engines (SEO), email marketing, and social media. Thus, here are three ways to leverage thought leadership videos, B2B sales videos, and other strategic video communications to impact your marketing and sales funnel.
1 ) Use Video to Improve your SEO Ranking on Google
Because of the current COVID situation, even more people are searching online for information. Which makes SEO extremely important for your business to generate leads. According to a Video Marketing statistic publihed by Martech.Zone, “An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!” (https://martech.zone/digital-marketing-video/)
By implementing thought leadership videos, B2B sales videos and other strategic video communications into your content marketing mix, Google improves your business search rank! WHY? That is because Google knows that thought leadership videos, B2B sales videos and other strategic video communications gives their customers the most amount of information in the shortest amount of time. And when you do that you are going to stand out from the competition and rank higher on Google.
Thought leadership videos, B2B sales videos and other strategic video communications are becoming more and more popular with B2B sales organizations as more are realizing the power of video marketing. One of those companies is Jet Pulverizer, located in Moorestown, NJ, that was able to increase their SEO ranking, and convert sales through using sales videos!
2) Implementing B2B Sales Videos in Email Marketing
Most businesses today have a weekly or monthly email marketing campaign to provide prospects and clients with information. But by including thought leadership videos, B2B sales videos, and other strategic video communications in your newsletter, “your emails can increase click rates by 300%” according to HubSpot.
All marketers know that email nurturing and communication is one of the best ways to keep in contact and top of mind with prospects. While words and images may suffice for a while, people now have less time to read an entire e-newsletter which may resort to skimming. However, video in your email marketing campaigns will garner more open rates, click-thru rates and subscriber engagement to your content.
Drive awareness and thought leadership goals through your email marketing campaigns! Here are two examples of thought leadership videos using a remote video recording solution –
3) Use Video to Build B2B Relationships on Social Media (LinkedIn)
Most successful business leaders are great networkers. And these skill sets translate more than ever onto social media sites like LinkedIn. However, there can sometimes be that digital disconnect, because networking online is different than networking in person. So how can you build that trust and credibility online as you would in a regular in-person setting?
You guessed it, with video!
One of the biggest myths about video marketing is that it takes away the human element of connecting with people. But that’s simply not the case. Video is a great marketing tool that simultaneously shows and tells, giving you the ability to connect with people just by being in front of the camera.
And with low cost video production solutions like Remote Video Capture, many social media videos can be created to introduce yourself to prospects. Low cost video production with remote video recording gives you a chance to develop a relationship as people move through the sales process. By networking with people through video, they will get to know you more on a personal level which helps drive sales.
With the power of video on LinkedIn, business leaders have the chance to build new B2B relationships at the tips of their fingers! Providing more information to prospects which will helps them into and be nurtured through the sales funnel.
The Net/Net on Video Production During COVID
As the majority of businesses are affected by COVID-19, we will all need to adopt a new online marketing strategies to promote our products and services. And with low cost video production solutions like Remote Video Capture, we will all be able to create thought leadership videos, B2B sales videos and other strategic video communications to do just that!
Remote video recording solutions like Remote Video Capture, are available to marketing teams to continue creating business video content. Call us at (646) 319-8609 to learn more about how we can help your business content marketing strategies that may have been affected by the COVID-19.