Client: Wolters Kluwer
Skills: Motion graphics, Animation, scripting, stock footage selection
Project: Animated Explainer promotional video production for product launch
Business objective: Landing page conversion, awareness
This animated explainer promotional video production for Wolters Kluwer was used to launch their new software called CaseBook Connect. Launching a new software product to law students is never easy and law students are pressed for time when trying to understand how a new way of doing things can help them. Which is why Wolters Kluwer decided to include a website video marketing project in their campaign. This animated explainer promotional video production used a combination of relevant stock footage along with After Effects to highlight the benefits of the CaseBook Connect software.
Wolters Kluwer embedded their animated explainer promotional video production on the CaseBook Connect home page as they drove traffic to the micro-site from social media, press releases and paid display advertising.
Our work for this website video marketing project included a full range of video production services – scripting, stock footage selection, After Effects animation, voice over talent selection and recording, project management to direct and gather needed assets from the client’s team, review and revisions as needed.
Ask us about how our agile development process for animated explainer promotional video production can be used for your next website video marketing project.