Caldwell Marine International is a high regarded and respected company that works in the submarine cable and heavy civil marine construction business for over 60 years.
Their sales issue was that people did not understand the complexity of inland marine projects vs off shore projects. Because of the restrictions that inland marine projects have, CMI has to constantly custom build all of their barges and equipment to fit the unique challenges of each project.
They approached MultiVision Digital with this challenge for a project they had on Lake Champlain. They were installing two new electric station, one on the NY side and one on the VT side, connected by a high-voltage cable that they buried into the lakebed of Lake Champlain. Using specially made equipment for the job, that included a submarine power and fiber optic cable monitor, along with a barge they custom developed to get with the cables from one side to the other of the lake.
Spending time on pre-production we put a shot list and schedule in place, the commercial video production lasted two days of shooting, utilizing a drone for aerial video and HD cameras to capture details. The team was able to get enough footage to build the B2B marketing video with lots of nice shots of CMI’s barge, custom equipment and methodology of doing inland marine work vs off shore marine work.