This video highlights the services of AMC Health, a tele-health service provider, for their video marketing strategy.
AMC Health is a leading provider founded in 2002 with headquarters in New York City that was launching a new product that was new on the market. As such, they needed to quickly show and explain the their e-visit service and show how this service works in practice to convince viewers of its benefits.
Discussing with the client about what they wanted to achieve with this video, we came up with the idea of making a video showing the interaction between a doctor and the patient, in a way that at first the viewer would think that both doctor and patient were in the same room, and revealing later that it is actually a telehealth experience (e-Visit).
This video was used in sales presentations and has been used on the main page of their website, which has helped them to explain their services to prospects.