Landing page conversion videos are better than text and images because they engage the viewer while showing the SaaS product without doing a full on demo. Thus, After Effects explainer promo videos are perfect for the launch of a new SaaS product as they quickly provide a high-level understanding of the software and benefits. In this website promotional product video, Maxymiser (acquired by Oracle), needed to convert leads as traffic got driven to the product page of their website.
Comparted to a bunch of text and images, this After Effects explainer promo video shows the benefits and functionality of the SaaS software while highlighting the benefits. Thus this website promotional product video was able to strengthen the early phases of client relationships because it gave them the information they needed to evaluate the SaaS product without any sales person involvement.
The website promotional product video for Maxymiser included screen shots of the SaaS product and illustrative motion graphics driven by a targeted script. MultiVision Digital provided turn-key services thought the entire After Effects explainer promo video process. From initial direction to narrow and lock-down the sales messaging, to project managing the asset collection, voice over talent selection and recording, After Effects animation and post-production packing.
The success of this landing page conversion video ushered in a bunch of projects over the following years that spanned other After Effects explainer promo videos, website promotional product video and sizzle reel promotional videos.
We are very proud of the work we’ve done for Maxymiser and the success of these videos towards the landing page conversion metrics they achieved.