Berdon LLP is a full-service accounting firm founded in 1917, ranked in the nation’s top 30 CPA and Advisory firms, with offices in New York City and Jericho, Long Island.
Their thought leadership accounting videos program has seen direct results. They have experienced open and click thru rates increase and their viewers and subscribers grow from video to video. They have also got direct business from clients quoting what partners have said in the video. As Berdon’s former CMO, Kayte Steinert-Threlked, who was the CMO for many years of our relationship with Berdon that continues today, “The money that we spend in video production has been one of the best marketing investments we made”
This thought leadership video is one of eight that we shot in one day. We were able to leverage our video production services to record 6 different professionals, each of them making a short presentation on one subject that is relevant to their clients.
Since we produced multiple thought leadership accounting videos, Berdon was able to get many pieces of content and launch them one by one over many months. Using a Video 1st Strategy, the thought leadership videos in their email marketing campaigns, their website and their YouTube channel, that at this point was starting to grow in subscribers and views.
After the success of this first campaign, they were encouraged in making more videos multiple times per year with new partners and new topics each time.