Most companies want to attract and recruit the best and brightest candidates. This allows them to fuel the human resource growth of their company. HR website recruiting videos can move these companies, who are stuck doing traditional methods, into attracting these high quality candidates. Because these candidates are used to Internet research, the power in the job market has turned from company to candidate.
Attracting top quality candidates right out of an MBA program, college or basic work experience is a sale in itself. HR teams must take on new strategies. They must reach these people with digital techniques that they may have not used before, but their candidates consistently. One of these techniques is website recruiting videos to attract and get in person interviews with these top talented individuals.
Statistics for HR Website Recruitment Videos
Consider that 80% of people looking, or considering, a new job are searching online. They have a better impression and recall from a company that had a website recruiting video compared to companies that did not have any video on their website. Further, 46% of the people that watched the website recruiting video took some action after viewing the ad. (Online Publishers Association). Further OPA statistics reveal –
- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video
The person watching your online recruiting video may or may not be right for you. The video is still worthwhile. We live in the sharing economy and content such as recruiting video content is highly sharable. Consider that the sharing of online video content is one of the top internet activities. It’s most popular among 25-34 year-old US users mainly thru social media (NetBase). But if your website recruiting video is not found on social media then candidates are still 10 times more likely to engage, share and comment on video content. (Spark sight)
Use of website recruitment videos on the career pages of your website, and your social media channels, is not going away and will just be considered ‘par for the course’ to your next job candidates. If you don’t have an online recruiting video and your competition does, you’re probably missing out on a key hire.
Don’t miss out just because you didn’t have a website recruitment video to attract your next hire, give us a call to discuss at 646.319.8609 or email us at [email protected]. We can talk about how an online recruitment video project is a great investment that will reap rewards for years to come.