Video Content Marketing and Video Distribution Services
Get qualified prospects to watch your video production
Getting qualified prospects to watch your video production is one of the most important aspects in a sound business video content marketing strategy.
Not only are we experts at video strategy and video production services, but we excel at how to market and distribute your video…in fact, our founding principals are online digital marketing. Just because you created a great video for your business, it does not mean that you will get a return on investment for video in your marketing or sales workflow.
Just like you would have different tactics involved with PR, SEO or landing page design, the same holds true for making sure your video content marketing strategy comes full circle with thoughtful and planned distribution of your business video production.
- Website integration
- Video SEO
- YouTube marketing / optimization
- Social media marketing with video (video for social media)
- Blogging / PR integration
- Email integration
- Ad-network advertising
EXPERIENCE WHAT OUR COLLABORATION FEELS LIKE TODAY
When people take the first step in searching for service providers they go to the Internet. This makes being found on search engines critically important to driving new sales opportunities. Google knows that online web video gives their customers the most amount of information in the shortest amount of time and gives website video content more SEO ranking influence.
Website Video SEO, or VSEO, is about driving more traffic directly to your website, through video, by optimizing your online video production content for search engine listings. It is an important step in your online video production program. Whether you do corporate video production or small business marketing with video production, you can use Video SEO to get closer to Google’s first page by using video to support your text keyword strategy.
Having a video SEO strategy will optimize your online video production content for search engine listings and drive fresh leads to your business along with these other benefits
- Video SEO produces higher qualified leads than traditional SEO and gives you an huge opportunity to rank high in search engines’ page results
- Provides greater visibility in those search engines’ page results
- Online video search results have a 41% higher click-through than text results (Econsultancy)
- 96% of consumers find videos helpful when making purchase decisions
- 77% of consumers consider companies that create online video as more engaged with customers.
- Web Video advertising is 53 times more likely to achieve a Page #1 ranking than a text (Forrester Research)
- When it comes to engagement, online video communications are 5.33 times more effective than text
MultiVision Digital’s roots are in digital marketing. Which means we can help you get the most out of your business video production investment towards the goals that you are looking to achieve. So, if you aim to rank higher on search engines, thus being found more often to convert more business opportunities, then you should be looking to include video content into your mix.
YouTube Video Marketing Services for YouTube SEO Ranking
To ensure optimal performance of your marketing video production strategy, YouTube should be used as a key distribution tactic following YouTube’s ever evolving best practices. Getting found on YouTube will generate leads with the 60% of business executives who would watch an online video before reading text (Forbes Insight Study, Dec 2010). And convert leads into sales from the 40% of people who will visit a company’s website or contact a company via phone after watching a video (eMarketer, Jan 2011).
A well-executed YouTube strategy will drive new business opportunities by improving your search algorithm rankings to catapult you ahead of your competition and give you ongoing investment returns to your video production. Consider that:
- 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x year over year)
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- 52% of executives watch work related videos on YouTube on a weekly basis (Forbes Insight Study, Dec 2010)
Now is the perfect time to establish your firm’s YouTube presence and ensure that your content rises above the crowd. MULTIVISION’S YOUTUBE MARKETING SERVICES INCLUDE:
- Developing a plan around your goals and objectives
- Setting up and/or optimizing your YouTube Channel / videos – keywords into your videos’ titles, descriptions, and tags (consistent with the pages that each video will reside on to maximize SEO)
- Training you to produce videos specifically for YouTube
- Research and write keyword-rich titles, tags, descriptions annotations for each video
- Setting up and optimizing playlists
- Creating annotations and transcripts
- Analytic reporting analysis and recommendations
With over 14 years of Internet marketing experience, MultVision Digital, helps companies develop video content marketing strategies to increase sales, lead generation, and client loyalty. With a talented and knowledgeable senior staff, MultiVision Digital knows how to turn video content into vast profits. MultiVision Digital’s video content marketing services include concept and budget planning, producing (planning, scripting, storyboarding, talent and editing) and YouTube optimization services.
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YouTube Video Marketing Tips
Think about your title
The title of your video will effect search results and thus the number of views your video gets. Don’t be quick to title your video after your company (unless they are the keywords you are after). Perform some preliminary video keyword research around what your customers would search for. For optimal exposure of your business online video, your title should contain your most important keywords.
Create a keyword rich Description
Make sure your most important keyword appears in the beginning of your description. These should piggy-back of the Title of your video and textual SEO keywords to produce best video marketing results. Also, make sure to not put too many into the description – 10-15 VSEO keyword phrases are optimal.
Include your URL into your Description
Completely list your URL (ex, http://www.yourdomaninname.com) in your keyword rich description. This will help direct linking and make it easy for viewer to get to your website.
Coordinate your Tags
Just like in your Description, list your Tags in coordination with your textual video production SEO strategy. Think about what your customers would search for and then select a handful of highly relevant keyword tags for optimal marketing video production return. Multivision Digital – Online Video Production Company (NJ & NYC) – Corporate video production or small business marketing video production. We’ll help you optimize your New Jersey or New York City online video production.
Start-up Voila Chocolat’ received $500k in start up funding. Berdon, a mid-size accounting firm generated more business from existing clients. The oldest Methodist Church in the United States commemorated their 250th anniversary. And Italian pop-superstar Jovanotti has collected over 2.5 million views.
Led by a team of senior-level digital marketers, video producers, directors and editors, our team has produced over 500 business videos by collaborating with our clients around their business objectives. We’ve produced almost every type of business video possible, from
- Corporate Overview Videos
Thought Leadership Videos
Animated Explainer Videos
Case Study Videos
- Branding Videos
Talking Head, Green Screen
Videos for SEO, and more