Legal Marketing Video Production for Law Firms
Video Marketing and Video Production for Law Firms
Video marketing for law firms is certainly a new trend. But with the digital world becoming more important and traditional tactics representing less and less % of new business, is legal video marketing and video production for law firms fad or fundamental?
Video marketing for law firms is the perfect compliment to your traditional process of winning new business. Law firm video marketing content allows prospective clients to get a real feel for lawyers, their expertise and their skill sets, while they are checking them out on your website.
One of the best things that legal marketing teams like about legal marketing video production projects are that the investment can be used across many digital marketing tactics. For example, a law firm video marketing project can be used in blogs, to improve SEO, in email, social media and more. Thus law firm video marketing projects maintain a high R.O.I. because they can be used in many places for many years.
Some of the tangible benefits that you should see from your legal video production project include;
- Ranking higher on search engines
- Higher conversion rate of qualified leads
- More time spent on websites & blogs
- Increased brand awareness
- Increased open rates and click thru rates
- Personal connections to partners during the sales process
Video marketing for law firms can be multi-purposed across many digital channels and effect top of the funnel activities. Here are some examples that legal video production can be used –
- corporate branding
- practice area marketing
- thought leadership
- aligning video with a SEO keyword strategy
- using video to engage social media
- video for each partner bio page
- showcase your firm to new recruits
- showing your diversity, pro-bono work
Here are some examples of legal video production for law firms that your legal marketing team might consider –