Legal Video Production for Law Firms
Legal Marketing Video Production for Attorneys
Is legal marketing for law firms fad or fundamental? It is a question that most legal marketers are asking. With traditional tactics representing less and less a % of new business, attorney video marketing and video production for law firms in the digital world are becoming more important. While no one will argue that face-to-face interactions and personal relationships contribute to new client engagements, these approaches are becoming less and less valuable for developing opportunities at the top of the funnel.
That is why video production for law firms and attorney video marketing is the perfect compliment to your traditional process of winning new business. Law firm video marketing content allows prospective clients to get a real feel for lawyers, their expertise and their skill sets, while they are checking them out on your website.
One of the best things that legal marketing teams LOVE about video is that it can be used across many digital marketing tactics, and most maintains a high R.O.I. Some of the tangible benefits that you should see from your legal video production project include;
- Ranking higher on search engines
- Higher conversion rate of qualified leads
- More engagement during the sales process
- More time spent on websites
- Increased brand awareness
Video can be used across your entire firm for many types of core business communications. From top of the funnel corporate branding, to practice area marketing, thought leadership, aligning video with a SEO keyword plan, using video to engage social media, recruiting and training, diversity, pro-bono work and more.
Want to get the most out of your legal marketing videos? Click here to learn some ways to use and amortize an investment in video production for law firms and attorney video marketing.
Here are some examples of video production for law firms and attorney video marketing: