If your people are your competitive advantage, then showcase them to build relationships earlier in the sales process with a “What are we working on” video. With at “What are we working on” video you can –
- Highlight, and humanize, your people early in the sales process
- Showcase your varied services
- Build personal connections
- Talk about the benefits you provide to current clients
- Establish a personal touch, trust and familiarity – all things that lead to sales
This is an easy and wonderful way to add fresh and exciting video content to your website, blog, email marketing and SEO assets.