3 Website Recruitment Videos that Attract Top Talent

Website recruitment videos effectively get prospective candidates interested and excited about working for you…and keep them excited during the recruitment process. Recruitment videos are effective for a number of reasons. When high-quality candidates get interested in your firm they make their way over to your website. What are they looking for when they visit your site? They want to learn about your people, culture, and work life. Simply put, video content is the best way of conveying these ideas.

In fact, your next hire might even expect you to have a website recruitment video. They might even be turned off if they don’t find one. This makes website recruitment videos, done by a professional video production services company, a worthwhile investment.

Rather than create just one website recruitment video, try to make several variations. It’s next to impossible to make one type of video that applies to every type of candidate. Consequently, your professional video production services company can work with you to leverage your budget. You’ll be able to create many website recruiting videos that detail multiple aspects of your firm. Tell potential candidates why it is such a great place to work!

Here are four types of website recruitment videos to think about. Discuss these with your professional video production services company for your firm to attract top talent.

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“What Are You Working On?” – Website Recruitment Videos

“What are you working on videos” are an easy and transparent way to showcase the people at your company in their working environment while highlighting the type of work they are working on and the benefits to your clients. Both prospective employees and clients love What Are You Working on Videos because they are real, unscripted and showcase the personalities of your employees.

Employee Point of View Videos

There is no better way to attract talented people than by letting your present employees communicate to them directly. Have them say what a great place your company is (don’t you do this in face to face meetings???).  For example, in the professional website recruiting video below, from Argyle Executive Forum, one of the employees says “One thing I’m most excited about on my way to work everyday…” which gives potential employees a deeper sense for the culture of the company. The video also showcases that their office is a place where productivity, personal growth and fun, all go hand in hand.

TIP – To get the most out of your website recruiting video, take screen shots at different intervals so you have many social media image postings for to engage and drive traffic to your video.

About Us Videos

All websites carry an About Us section with details about the company, its history, culture, aims and vision. But let’s face it, there is a lot more that you can do with a professional video production services company beyond just a corporate video on YouTube! Besides telling people what inspires your company, you can show off your office culture, its location, strengths, perks, office space, etc.

This not only gives the viewer a better insight into your company’s workings, but it also allows them to understand what they can expect if they joined.  Combined with social media marketing and integrated into your recruiting websites, a well-designed series of website recruitment videos can help you attract more qualified candidates at a fraction of the cost than traditional channels demand.

Bonus video – Job Description Videos

Instead of drafting a long, exhaustive piece of text detailing what qualifications a job requires, you can record a quick video doing the same. A job description video also adds a personal touch to the recruitment process, and gives your company a human face that people can relate to. It gives you a chance to talk about what your expectations are beyond qualifications and certificates and tell prospective hires what they can expect when they join the company.

Has your company used the power of a website recruitment video?  Have you done it in house or used a professional video production services company?  Make a comment and let us know your story.  And, if you are looking for ideas and other useful information to help you attract great talent to your company?  Give us a call at 646.319.8609 or fill out our contact form today!

See you in front of the camera!

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us.