How online video production is branding, advertising & marketing content
In this business video marketing tip, Robert Weiss, President of MultiVison Digital, a New York City Online Website Video Marketing Services and Online Video Production Company specializes in developing video content marketing strategies to increase sales, lead generation, and client loyalty, discusses how online business video production is branding, advertising and marketing content.
In this video, Robert cites an example from a global insurance company, XL Group – having multiple industries that they target, multiple products that they offer. On the home page of their site, they have a 30-second animated video, very high production value that is basically a commercial. The advertising video is something that you would see on TV for branding purposes, but that’s not the type of B2B sales video about the expertise of their organization that will actually drive direct sales.