What is the best video for your business video content strategy?
The popular rise of promotional videos for business sales and marketing objectives, people are flocking to corporate video production companies. While video is not overly complicated, corporate video production companies have the experience that you need to make your marketing video production project successful. And many corporate video production companies have the experience to guide you in creating a long-term video marketing strategy.
So if you are looking to drive action in the sales funnel you might have the question “What is the best kind of video for my business?” With the experience of over 65o business videos produced over the past 7 years, this is one of the top questions we get from people looking to invest in marketing video production.
To find your answer to this question, you should first shift the focus off of video…that’s right, take your focus off video. For business video to give you the return on investment you are looking for you should be looking to integrate it into your business priorities.
For example, what are the business objectives that your sales / marketing teams are aiming for; such as brand awareness, social engagement, lead conversion or thought leadership. Or maybe your marketing teams are supporting your sales teams with material for a new product launch, an enhancement to a service or a case study from a client in a specific vertical market.
With these core business objectives in mind you can begin to look into how a business video content strategy can play a supporting role.
How to get many videos to support you business video content strategy
The next aspect of answering the question of “What is the best kind of video for my business?” is to think about a multiple video project vs a single video project.
While there are many cases where just one video is appropriate (such as a branding video or a corporate overview video), there are even more cases where one video does not make sense. If you look at your other marketing and sales activities you would probably agree that you would never target just one keyword, send just one email, make one phone call or create just one case study.
The same approach applies to your business video content strategy. With proper planning, a professional business video production services company will be able to make the most of your video production resource (AKA time and budget) so that they can plan the shoot and editing process to get you multiple videos vs just one. NOTE: this is not a 100% ubiquitous statement as there are times that only one video will be appropriate. But for the concept of a business video content strategy to be realized, the goal should be to find ways to get multiple video from your video production company as possible (click here for a video marketing tip on how to get the most out of your budget).
For example, if the objective of your business video communication is thought leadership, social media, recruiting, or launching a product / service, a professional business video production services company will be able to make the maximum our of your time, money and personnel to get many videos.[/cs_text]
If you apply this approach to your business video content strategy, it will allow your professional business video production services company to create a video project around a specific business objective. In the end you will have the right business video communication that fits into that specific objective you are aiming for; from awareness, to conversion to sales support to website to blogs and social.
If you are interested in learning more on how this is done for your company, click here to fill out the form or call us at 646.319.8609.